After I’ve launched my first pilot for the viral video campaign I must say I am pretty pleased. But there is still a long way to go. I have a lot of content for this project and currently I’m stuck on what form to deliver it in.
I mean, of course it should be video, but the way I did it last time isn’t really optimal for several reasons:
First of all it’s a rip-off: I copied the format of someone else.
Second, I’m have some trouble with audio and lighting, which I can probably overcome, but still, I want something original.
So right now I’m trying to think of a concept that might work for this. I have several ideas but none of them really hit the spot. I thought of creating this fictional character to host these videos but I think I’m a little under-qualified for that, so I guess it’s going to have to be something else.
Any ideas?